Central Chidlom has firmly established itself as a luxury flagship under the identity "The Store of Bangkok." It has become a key global shopping destination, serving as a lifestyle hub that seamlessly blends fashion, art, food, and inspiration. Central Chidlom's transformation into 'The Store of Bangkok' is built upon four defining pillars: (1) The Store of Curation, offering selected global and local brands and exclusive labels; (2) The Store of Design, showcasing a creatively envisioned space